Inspiration

Felix Herngren in a brown suede jacket and dark shirt stands on a rooftop terrace with a city and sea in the background.

DIRECTORS CUT - Felix Herngren

When Felix Herngren steps out into the morning light at his home in Palma de Mallorca, he has just finished the first of the day's many Teams meetings. The well-known Swedish actor and film director has privately changed his backdrop, from Sweden to Mallorca, and found a new home in the warm Mediterranean light. However, work on several projects in Sweden continues simultaneously, and Felix moves from meeting to meeting, discussing scenes and lines in films that still exist only on paper.

Three stylish R-fit blazers on mannequins, in different colors and patterns, displayed against a neutral background.

THE R-LINE

A new series of blazers with a new fit and a new cut. We call it the R-Line: Richard, Rufus and Robert. Oscar Jacobson introduces a new generation of blazers with a sharp, timeless silhouette and a considered, tailored expression.

SUSTAIN STORIES

In Sustain Stories, we meet Nabil, Nils and Erik in conversations about style, materials and garments made to last.

From one-of-a-kind pieces crafted from deadstock fabrics to the circular wardrobe and the timeless expression of men who dress for themselves.

Three distinct personalities, united by a shared belief: personal style is shaped with care and evolves.

What has stood the test of time feels more relevant than ever.

Nils Romeborn in sustain by oscar jacobson

Sustain Stories: Nils Romeborn

Nils is a medical student who, outside of work, trades white uniforms for something more personal. Style has become a way for him to express who he is through garments made to last, worn with care and sometimes passed on. With a focus on classic cuts and quality materials, he has built a wardrobe that is constantly evolving.

Nabil Hussein in sustain by oscar jacobson

Sustain Stories: Nabil Hussein

For Nabil Hussein, everything starts with the material. Working with leftover fabrics, he creates one-of-a-kind pieces where classic tailoring meets personal expression. Through his collaboration with Sustain by Oscar Jacobson, these creations have been worn at Pitti Uomo and have become part of Nabil’s (@nabil_schotch) ongoing story of style, craftsmanship and creative freedom.

Erik Östling in sustain by oscar jacobson

Sustain Stories: Erik Östling

Through @gubbstil, Erik captures what often goes unnoticed — older men with an effortless, deeply personal sense of style. It is a tribute to quality, patina and the unplanned. For him, it’s not about creating a new look every day, but about recognising the value in what already exists.

Guide to 3 Classic Tie Knots

Tying a tie is an art itself. Whether you prefer a classic Four-in-Hand, a balanced Half Windsor, or an elegant Prince Albert knot, the right technique makes all the difference. Our step-by-step guide will help you master these iconic tie knots with style and precision.

A CELEBRATION OF LEGACY

For more than 120 years, Oscar Jacobson has honed the discipline of Swedish tailoring. The Legacy Collection continues that journey with fabrics sourced from renowned mills such as Marzotto, Alfred Brown, and Albini. A classic yet bold collection where nostalgia meets modernity and history becomes wearable.

Festive Season

The season of elegance has arrived. Discover our Festive collection of tuxedos, suits and shirts in exclusive fabrics, complemented by shoes and accessories that complete every occasion.

A LEGACY TAKEOVER

To mark the launch of the new Legacy Collection, Oscar Jacobson takes over Restaurant Riche with a seven-day installation unlike anything seen before. Since 1903, the brand has embodied craftsmanship, tailoring artistry and timeless style, now brought to life inside Riche. In the grand dining hall, a bespoke space is draped in Loro Piana pinstripe fabric, with tailoring details dressing the walls and windows. Five exclusive tables invite guests to experience a unique meeting of fashion and gastronomy. The installation is running from October 16 to 22.

Sustain x Nabil Hussein – unique garments with a story

Behind the Instagram account @nabil_scotch is Nabil Hussein, a style-driven creative with an eye for detail that traces back to his childhood in Iraq. His fascination with clothing began early and grew during his years in Syria, Russia, and later Sweden, evolving to a deep passion for style, textiles, and craftsmanship. Alongside his work in logistics, Nabil pursues fashion as a hobby – but with a professionalism that is evident in every creation.

Evelina Anttila and Oscar Jacobson in a tailored collaboration

After the summer break, many see autumn as a fresh start. Meetings, travel, and decisions demand a wardrobe that keeps pace. For investor, entrepreneur, and “dragon” Evelina Anttila, that means dressing for a day where style, function, and personal expression must work in harmony.

Keep track of the dress codes

We have all come across them at the bottom of party and wedding invitations; Dress codes. These explicit but far from obvious instructions about how the host wishes their guests to be dressed. Contrary to what many may think, dress codes are rather aimed at facilitating and simplifying for the guests so that everyone feels comfortable and understands the expected level of formality.

A Piece of Spain in Every Step

Autumn means business

After a summer of rest, it’s time to return to work with fresh energy and focus. Oscar Jacobson’s autumn arrivals combine timeless elegance with contemporary tailoring.

From sharp suits to sophisticated knitwear and outerwear – every detail is designed to elevate your everyday with style, precision and character.

Guide: To match socks, shoes & trousers

Achieving a well-balanced and considered style is often about the details. Here, we guide you through some simple principles for combining socks, shoes, and trousers – for a refined style, whatever the occasion.

Perfect Fit – What Is That?

Finding the right fit is more complicated than just choosing the correct size. A suit jacket has multiple points of contact with the body and requires a precise fit, while the trousers should drape elegantly to create a well-balanced overall look.

The fit should enhance your silhouette, and the suit should feel natural to wear. Here are some key details to keep in mind when trying on a suit.

Oscar Jacobson x Truls Möregårdh

With his sights set on the world stage, table tennis star Truls Möregårdh now receives support from Oscar Jacobson in his continued athletic journey. The partnership is founded on shared values of commitment, longevity and personal style – both on and off the court.

Loro Piana – Italian perfection in a Swedish collection

At Oscar Jacobson, we strive for perfection in every detail. Our collections are designed in Sweden, crafted by the finest tailors in Europe, and created in collaboration with some of the world’s leading fabric manufacturers. Design, fit, material, and quality are at the heart of everything we do – and we choose our partners and suppliers with the utmost care.

Vitale Barberis Canonico – One of the world’s oldest fabric mills

Our pursuit of perfection is built on three pillars: design, craftsmanship, and quality. We design our collections in Sweden, work with the finest tailors in Europe, and partner with some of the world’s most renowned manufacturers — chosen with the utmost care.

Your guide to alternations

What alterations can a tailor make? What alterations should you avoid? Can you save a garment that is either too small or too big? These and several other questions will be answered in this article on tailoring.

Marzotto – One of Our Italian Fabric Partners

Design, tailoring, fit, fabric and quality. These are the cornerstones of everything we do at Oscar Jacobson. We choose our partners with great care and demand the highest standards at every step of the production process.

Marzotto is one of our most renowned fabric suppliers – a long-standing partner with whom we’ve collaborated for over 25 years. With a deep-rooted heritage in craftsmanship and quality, we share a common passion for creating garments of world-class standards.

Oscar Jacobson x Gentlemanualen - Penny Loafer Cordovan

After successful collaborations on ties, tuxedo bows, patent loafers, and coats, it's time for the next launch in the partnership between Oscar Jacobson and the style platform Gentlemanualen. This time, gentlemen Weinås and Nilsson highlight one of the most luxurious materials in footwear: a refined penny loafer crafted from the legendary cordovan leather.

Supplier Portrait – DRAGO

Our friends and world champions in fabric

Abraham Moon & Sons – English heritage and enduring craftsmanship

Design, tailoring, fit, fabric and quality - these are the foundations of our work at Oscar Jacobson. We choose our partners with the utmost care, always seeking the highest standard at every stage of production.

How to Wash Merino Wool

Thin merino wool, with its outstanding softness and temperature-regulating properties, is a fantastic material. However, if washed incorrectly, there is a significant risk of shrinking or losing its shape entirely. Therefore, read our practical guide on how to wash merino wool.

Truls Möregårdh, David Åhman och Jonatan Hellvig i Oscar Jacobson

Success and Elegance at the Swedish Sports Awards

With historic Olympic medals, and multiple nominations, Swedish beach volleyball heroes David Åhman and Jonatan Hellvig, along with table tennis sensation Truls Möregårdh, are among the stars of this year’s Swedish Sports Awards. Dressed in exclusive tuxedos from Oscar Jacobson, they share their favourite memories from the year and what the future holds. Read more and get inspired by the journeys of Truls, as well as Åhman and Hellvig—both on and off the court.

The Perfect City Wardrobe

Building a city wardrobe for spring begins with core staples that effortlessly combine comfort and elegance. A pair of well-fitted jeans works well for both casual and smart-casual settings. Pair them with tailored button-up shirts in white, light blue, or pinstripes for easy mixing and matching. These shirts should also fit seamlessly beneath a tailored suit.

The Art of Tying a Bow Tie

A perfectly tied bow tie transforms formal attire into something truly extraordinary. Originating from Croatian soldiers in the 17th century, the bow tie quickly became a symbol of elegance when it gained popularity among the French aristocracy. By the 20th century, it was famously worn by icons like Winston Churchill and Fred Astaire, cementing its status as a timeless and classic accessory.

Brat Pack

Introducing the new Brat Pack. Stockholm, November 8, 2024

Thomas Hanzon och Edvin Endre - Oscar Jacobson

Succession

Oscar Jacobson was founded in 1903, and since then, we’ve dressed generations of men. It’s far from unusual for both son, father, and grandfather to all have Oscar Jacobson in their wardrobes. The sense and knowledge of design, craftsmanship, and quality have been passed down. We believe in that idea – to create value, something that can last for a long time.

Half windsor

A Half Windsor is an elegant and versatile tie knot worn casually and formally. The Half Windsor is medium-sized, nearly symmetrical, and creates a distinct dimple when tied correctly.

It is an excellent choice for ties made of lighter to medium-weight fabrics and works particularly well with shirts with a classic or slightly spread collar. The Half Windsor is a stylish compromise between the smaller Four-in-Hand and the more substantial Full Windsor knot.

Knitted Knowledge

Prince Albert

The Prince Albert knot is a refined and slightly fuller variation of the classic Four-in-Hand. Wrapping the tie an extra time before threading it through the knot, creates a distinctive, slightly asymmetrical shape where the double layers subtly peek through.

This knot is best suited for thinner silk ties or unlined variations, as it builds slightly more volume than a traditional Four-in-Hand. It’s the perfect choice for those who want a stylish and slightly more prominent knot without being overly formal.

Four-in-Hand

The Four-in-Hand is one of the most classic and versatile tie knots, known for its slightly asymmetrical shape and relaxed elegance. Its origins date back to 19th-century England, where the name is said to have come from a gentlemen’s club with the same name.

This knot is popular for its simplicity and suitability for formal and casual occasions. It works especially well with narrow and button-down collars but pairs well with most ties and shirts. Whether you're dressing for the office, a dinner party, or a special occasion, the Four-in-Hand is a knot every style-conscious man should master.

The tuxedo guide

Moving seamlessly across the room between Frank Sinatra, Marilyn Monroe och Warren Beatty. Except being one of the most beautiful garments in the world, the tuxedos cinematic aura distinguish it from other garments in the male wardrobe.

TRANSITIONAL TAILORING WITH JONATHAN HARBOE

Do you know Jonathan Harboe? Everyone in the Copenhagen district called Frederiksberg does. Jonathan is a well-known Danish actor, born, raised and still based in Frederiksberg. He is currently working with a production company on his directorial debut of a short film he has written. When we walked his beloved streets together, we frequently paused to chat and wave at his friends. We wanted to capture Jonathan in transition, coming from vacation summer style and back to work. The two-sided feeling we all recognize, from inspiring lazy summer days to going into autumn character.

AW24 - A different Autumn

SUMMER FAVOURITES x FLORIAN ALEXANDER

We’re meeting up with Florian Alexander, the multifaceted fashion profile who works as both a stylist, model and DJ. In a sunny Stockholm, he’s taking us through his favourite sports and shares his style preferences for warmer weather.

SUMMER FAVOURITES x OSCAR ARRSJÖ

We join entrepreneur, author and style expert Oscar Arrsjö on a sunny day in June where he shows us his favourite spots in Stockholm and shares his style tips for the summer.

SUMMER FAVOURITES x MARTIN HANSSON

Fashion journalist Martin Hansson takes us along on a summer day in Stockholm, sharing his favourite spots and seasonal style inspiration.

Tidlösa sommarplagg som funkar varje dag

Summer Essentials

Stying stylish in the summer can sometimes feel like a challenge. That's why we have selected pieces we believe are the best fit for the season. Everything from stylish linen suits to relaxed accessories that complete the look.

The tailored denim

At Oscar Jacobson, our aim is to craft a wardrobe that caters to the modern man, ensuring he feels impeccably dressed for all facets of life – from work to leisure and festive occasions.

A few years ago, we made the decision to include jeans in our permanent collection. Our Creative Director, Mats Pettersson, contacted Roland Hjort. Roland, a legend in Scandinavian fashion, is best known for his own brand, WhyRed, and for his extensive and distinctive knowledge of denim and jeans.

Oscar Jacobson x Gentlemanualen

Belgian Tuxedo Slipper

Pastels for spring

As the spring arrives, so does the mood for pastels. Soft shades of pink, blue, and yellow is a perfect way to make your spring look feel updated and ready for the season. Dare to go for the full suit or pair your linen trousers with a pastel shirt. Pastels goes great together and as a pop of color combined with beiges and whites.

SUSTAIN - Something unique for everyone

To challenge ourselves and our customers to discover our Sustain by Oscar Jacobson concept, we invited three friends to our new Sustain by store, in Gothenburg. A meeting between Oscar Arrsjö, a renowned style expert and founder of Ascaropadel, football star Johan Elmander, and Creative Director and fashion personality Richard Ntege. We gave them free rein to choose and try out their favorite items from the store, resulting in a fun afternoon filled with discussions about sustainability, style, and personality. And most importantly, differences and similarities.

Your guide to wedding

Groom or guest, we help you understand dress codes and dress perfectly for every event. From tuxedos to linen suits, from patent leather shoes to sandals. Welcome.

Unveiling the Nylon Shell Jackets

At Oscar Jacobson, we're excited to introduce collection of Nylon Shell jackets - a perfect blend of style and functionality that reimagines outerwear. Explore our three versatile options: a sophisticated Car Coat, a versatile Field Jacket, a Raglan coat and the timeless bomber jacket, designed to meet your everyday needs without compromising on style or comfort.

Find your perfect fit

It's not always easy to choose the right suit, there are lots of different types of jackets, trousers, fabrics, and details to choose from. We have created a small guide that is easy to follow if you need some guidance. You can always come by our stores to try on and get assistance from our skilled staff if you’re unsure about how to proceed.

Custom Made - With Filip Strömbäck

We joined business man and fashion icon Filip Strömbäck as he tailored new custom made suits from Oscar Jacobson. He wanted to make three suits that together comprises perfect clothes for work but also looks good on festive occasions.

IN PARIS WITH RICHARD NTEGE

We followed the stylist and fashion profile Richard Ntege at Paris Fashion Week where he wore a Custom-Made suit from Oscar Jacobson. We talked about his thoughts when choosing to tailor a suit for the occasion and, of course, his must-haves in Paris.

Meet The Oxfords

Oxford is a fabric originating from Scotland. During the 19th century, Scottish weavers experimented with new textile structures. One weaver developed four new fabrics and named them after the four universities Yale, Cambridge, Harvard and Oxford.

Style tip: The overshirt

A GUIDE FOR THOSE WHO WANT TO GET IT RIGHT

The story behind our shoes

We met up with product developer Noah Areblad to find out more about the story behind the making of our shoe collection.

Embrace yourself with French leather

We have launched a range of belts. Handmade in Spain in the Almansa-region, famous for their long history of hand craft and high-quality leather articles.

Capsule Dressing

Style profile Martin Hansson talks about 5 pieces from Oscar Jacobson that make up a perfect capsule wardrobe. Be inspired by his thoughts on styling and colors.

Regular fit - The perfect fit

Journalist Daniel Lindström interviewed our Collection Manager Carl-Johan Frisk and designer Fredrik Blank about fit and how we see the trend moving from tight to more relaxed. What is the most important thing to consider when buying a new jacket? Answer: Size and fit.

So you get 13 correct at a wedding

So you interpret an invitation and twelve other things you should be aware of before, during and after the party of parties.

Clothing and shoe care

With Oscar Jacobson's clothing & shoe care products you stay impeccable and your garments last longer.

How to get rid of the stains

The festive season means parties, and parties mean stains. Oscar Jacobson is here to help ensure your favourite garments last longer, as our motto is ‘spilling means living’. Our guide will help you get rid of the toughest stains.

Shirt Guide

Good quality shirts should be a staple in every stylish man’s wardrobe, and they are just as fitting for everyday life as they are for parties. We have a wide selection of men’s shirts and to help you navigate through this jungle, we have created a guide to our selection. Whether you are looking for a business shirt, flannel shirt or a linen shirt, we hope to help you find the right shirt for you and for the occasion.

Experience the quality of Fresco

Fresco is a light and airy fabric made of loosely woven wool, a porous fabric designed for maximum air circulation. Fresco is typically made of multiple yarns, high-twist wool, and has a smooth weave. The high twist creates an open weave, making the fabric airy.

TRIWA X Oscar Jacobson

Vi på Oscar Jacobson har över 120 års erfarenhet av förstklassigt hantverk och skrädderi. Vi strävar hela tiden efter perfektion när det kommer till materialen vi använder och hur kläderna ska tillverkas, och vi är noga med att våra höga krav och vår höga kvalitet gör så att våra kläder håller.

Our business shirts 2

Our business shirts are designed to go with a jacket as well as without. The cut is compliant but the expression is destinct and the fabrics carefully selected. The fit, the feeling is unique and difficult to describe. Must be tried.

Three ways to wear double breasted

Few, if any items have such iconic status in the male tailored wardrobe as the double-breasted blazer and suit. Originating in the military uniform, the double-breasted has come to define classic men's fashion for the past 150 years.

Partners in Flannel - Angelico

Our flannel comes from the storied Angelico factory in Ronco Biella, in Piemonte. The factory was founded in the 1950’s by Giuseppe Angelico and has since been developed by his sons who, with the help of innovation and new technology, have made the company one of the world’s most prominent fabric suppliers.

A Farris Tale

The Journalist Daniel Lindström interviewed our collection manager Carl-Johan Frisk about our double-breasted blazer Farris, how the model came about, and showcased how he wears it in everyday life. Read about how we developed our double-breasted blazer model, Farris, and get inspired by how Daniel Lindström wears it in his daily life.

Thomas Mason x Oscar Jacobson

At the height of the industrial revolution, Sir Thomas Mason founded in Lancashire one of the first factories to manufacture cotton shirt fabric. These fabrics were used by London´s west end tailors serving the aristocracy and the upper class, before being exported throughout the British Empire and all over the world.

What do you think about when buying your suit

Watch our videos where the Gentlemanual guides with a sure hand what you should consider when buying a suit. Feel free to continue and read even more about the basics afterwards.

25 frequently asked questions about weddings

The Gentlemanual lists the 25 most frequently asked questions regarding what to wear for parties and weddings – and answers them.

Wardrobe Essentials

Wardrobe essentials consists of sustainable, timeless and multi-faceted pieces of clothing. The garments should be of good quality, withstand frequent use and last for a long time. That is why it is important to spend a little extra money on and give some extra thought to garments like these. To inspire you, we have made a selection, a recommendation, of what should be a part of your wardrobe essentials.

HOW TO CARE FOR YOUR SUIT

Too frequent dry cleaning of your suit can ultimately deteriorate both the fit of the garment and the fabric's luster. Fortunately, there are other ways that not only save you dry cleaning but also prevent wear and tear. Here we give you our best tips on how to easily care for your suit while also extending its lifespan.

The worlds oldest textile factory

Thanks to documents showing that the company's wool factory has been in operation since 1663, it is clear that the Barberis Canonico family has preserved their craftsmanship and knowledge and passed it on from generation to generation. The world's oldest textile factory has now been family-owned for 13 generations.