Your shopping bag is empty
Continue shoppingLoading...
Danyel Couet is one of Sweden’s most well-known chefs and restaurateurs, with French roots and a strong influence on modern Swedish restaurant culture. Today, he runs the restaurant Allegrine, where classic French cuisine is served with a modern and personal interpretation. In The Oscar Jacobson Local Guide, he shares his selected places in Stockholm, from classic flavours to personal favourites.
Sultne Gutter consists of Ole Kristian Samuelsen and Magnus Liøkel - a Norwegian food duo with a strong sense of taste, form and storytelling. In The Oscar Jacobson Local Guide, they share their selected tips for Oslo, from breakfast and art to wine bars, dinners and dancing.
For The Oscar Jacobson Local Guide, Copenhagen-based art director and photographer Ruben Hughes shares where he likes to eat, stay and spend time in his home town. Ruben has his roots in New York and a background in visual storytelling, he brings a considered eye to the way of experiencing Copenhagen this summer - shaped by photography, design, good food and the pace of everyday life.
The day begins, as it often does, with an espresso at the window. For Danish actor and director Jonathan Harboe, routine is about creating the right conditions to find focus. Jonathan's days revolve around his work, thoughts, sketches and tests. Last year, he made his directorial debut with Quiet Mind, a short film with a personal tone.
The spring and summer collection is set between the sun-warmed streets of Nice and its shimmering coastline. A refined mix of tailoring and shirts, combined with shorts and swimwear for time by the water. Light, airy tones and carefully selected materials define the season. A wardrobe for every moment of summer.
When Felix Herngren steps out into the morning light at his home in Palma de Mallorca, he has just finished the first of the day's many Teams meetings. The well-known Swedish actor and film director has privately changed his backdrop, from Sweden to Mallorca, and found a new home in the warm Mediterranean light. However, work on several projects in Sweden continues simultaneously, and Felix moves from meeting to meeting, discussing scenes and lines in films that still exist only on paper.
In Sustain Stories, we meet Nabil, Nils and Erik in conversations about style, materials and garments made to last.
From one-of-a-kind pieces crafted from deadstock fabrics to the circular wardrobe and the timeless expression of men who dress for themselves.
Three distinct personalities, united by a shared belief: personal style is shaped with care and evolves.
What has stood the test of time feels more relevant than ever.
Nils is a medical student who, outside of work, trades white uniforms for something more personal. Style has become a way for him to express who he is through garments made to last, worn with care and sometimes passed on. With a focus on classic cuts and quality materials, he has built a wardrobe that is constantly evolving.
For Nabil Hussein, everything starts with the material. Working with leftover fabrics, he creates one-of-a-kind pieces where classic tailoring meets personal expression. Through his collaboration with Sustain by Oscar Jacobson, these creations have been worn at Pitti Uomo and have become part of Nabil’s (@nabil_schotch) ongoing story of style, craftsmanship and creative freedom.
Through @gubbstil, Erik captures what often goes unnoticed — older men with an effortless, deeply personal sense of style. It is a tribute to quality, patina and the unplanned. For him, it’s not about creating a new look every day, but about recognising the value in what already exists.
For more than 120 years, Oscar Jacobson has honed the discipline of Swedish tailoring. The Legacy Collection continues that journey with fabrics sourced from renowned mills such as Marzotto, Alfred Brown, and Albini. A classic yet bold collection where nostalgia meets modernity and history becomes wearable.
To mark the launch of the new Legacy Collection, Oscar Jacobson takes over Restaurant Riche with a seven-day installation unlike anything seen before. Since 1903, the brand has embodied craftsmanship, tailoring artistry and timeless style, now brought to life inside Riche. In the grand dining hall, a bespoke space is draped in Loro Piana pinstripe fabric, with tailoring details dressing the walls and windows. Five exclusive tables invite guests to experience a unique meeting of fashion and gastronomy. The installation is running from October 16 to 22.
After a summer of rest, it’s time to return to work with fresh energy and focus. Oscar Jacobson’s autumn arrivals combine timeless elegance with contemporary tailoring.
From sharp suits to sophisticated knitwear and outerwear – every detail is designed to elevate your everyday with style, precision and character.
At Oscar Jacobson, we strive for perfection in every detail. Our collections are designed in Sweden, crafted by the finest tailors in Europe, and created in collaboration with some of the world’s leading fabric manufacturers. Design, fit, material, and quality are at the heart of everything we do – and we choose our partners and suppliers with the utmost care.
Our pursuit of perfection is built on three pillars: design, craftsmanship, and quality. We design our collections in Sweden, work with the finest tailors in Europe, and partner with some of the world’s most renowned manufacturers — chosen with the utmost care.
Design, tailoring, fit, fabric and quality. These are the cornerstones of everything we do at Oscar Jacobson. We choose our partners with great care and demand the highest standards at every step of the production process.
Marzotto is one of our most renowned fabric suppliers – a long-standing partner with whom we’ve collaborated for over 25 years. With a deep-rooted heritage in craftsmanship and quality, we share a common passion for creating garments of world-class standards.
Design, tailoring, fit, fabric and quality - these are the foundations of our work at Oscar Jacobson. We choose our partners with the utmost care, always seeking the highest standard at every stage of production.
Building a city wardrobe for spring begins with core staples that effortlessly combine comfort and elegance. A pair of well-fitted jeans works well for both casual and smart-casual settings. Pair them with tailored button-up shirts in white, light blue, or pinstripes for easy mixing and matching. These shirts should also fit seamlessly beneath a tailored suit.
Oscar Jacobson was founded in 1903, and since then, we’ve dressed generations of men. It’s far from unusual for both son, father, and grandfather to all have Oscar Jacobson in their wardrobes. The sense and knowledge of design, craftsmanship, and quality have been passed down. We believe in that idea – to create value, something that can last for a long time.
Stying stylish in the summer can sometimes feel like a challenge. That's why we have selected pieces we believe are the best fit for the season. Everything from stylish linen suits to relaxed accessories that complete the look.
At Oscar Jacobson, our aim is to craft a wardrobe that caters to the modern man, ensuring he feels impeccably dressed for all facets of life – from work to leisure and festive occasions.
A few years ago, we made the decision to include jeans in our permanent collection. Our Creative Director, Mats Pettersson, contacted Roland Hjort. Roland, a legend in Scandinavian fashion, is best known for his own brand, WhyRed, and for his extensive and distinctive knowledge of denim and jeans.
As the spring arrives, so does the mood for pastels. Soft shades of pink, blue, and yellow is a perfect way to make your spring look feel updated and ready for the season. Dare to go for the full suit or pair your linen trousers with a pastel shirt. Pastels goes great together and as a pop of color combined with beiges and whites.
To challenge ourselves and our customers to discover our Sustain by Oscar Jacobson concept, we invited three friends to our new Sustain by store, in Gothenburg. A meeting between Oscar Arrsjö, a renowned style expert and founder of Ascaropadel, football star Johan Elmander, and Creative Director and fashion personality Richard Ntege. We gave them free rein to choose and try out their favorite items from the store, resulting in a fun afternoon filled with discussions about sustainability, style, and personality. And most importantly, differences and similarities.
We joined business man and fashion icon Filip Strömbäck as he tailored new custom made suits from Oscar Jacobson. He wanted to make three suits that together comprises perfect clothes for work but also looks good on festive occasions.
We followed the stylist and fashion profile Richard Ntege at Paris Fashion Week where he wore a Custom-Made suit from Oscar Jacobson. We talked about his thoughts when choosing to tailor a suit for the occasion and, of course, his must-haves in Paris.
We met up with product developer Noah Areblad to find out more about the story behind the making of our shoe collection.
Our flannel comes from the storied Angelico factory in Ronco Biella, in Piemonte. The factory was founded in the 1950’s by Giuseppe Angelico and has since been developed by his sons who, with the help of innovation and new technology, have made the company one of the world’s most prominent fabric suppliers.
The Journalist Daniel Lindström interviewed our collection manager Carl-Johan Frisk about our double-breasted blazer Farris, how the model came about, and showcased how he wears it in everyday life. Read about how we developed our double-breasted blazer model, Farris, and get inspired by how Daniel Lindström wears it in his daily life.
Thanks to documents showing that the company's wool factory has been in operation since 1663, it is clear that the Barberis Canonico family has preserved their craftsmanship and knowledge and passed it on from generation to generation. The world's oldest textile factory has now been family-owned for 13 generations.
