DRESS FOR DECEMBER

WORK & SEASONAL FESTIVITIES

smart yet comfortable

"Whenever I'm in a meeting and someone presents a new business proposition, I like to look smart yet feel comfortable."

Johan Elmander, entrepreneur and former footballer. Played for many European clubs and represented the Swedish National Team for nearly 20 years.

Johan Elmander, Entrepreneur & former footballer.

INVEST IN A TUXEDO

"Ever since I retired from football, I have lots more opportunities to party. To me, investing in a tuxedo is a given."

Now, Johan Elmander is an entrepreneur with the entire world as his workplace, while at the same time being involved with the Perfect World Foundation.

FESTivities and luxury

"I got married wearing Oscar Jacobson. To me, that brand is forever linked to festivities and luxury."

Ken Sema is a footballer, raised and trained in Norrköping, Sweden.

Ken Sema, Footballer.

do your utmost

"There is no reason not to do your utmost, both on and off the pitch."

Today, he plays for Watford, in England's number one division, the Premier League. Ken Sema also plays for the Swedish National Team.

match with
something simple

"I like to dress up if I'm going to a party, but at the same time I don't want to look too dressed up. If I'm wearing a tuxedo jacket, I like to match it with something a little more simple."

Hannes Fohlin is a trained actor, most known for the TV series Vår tid är nu.

Hannes Fohlin, Actor.

what i wear when not working

"When working as an actor, the parts I play determine what I wear. That is why it is so important to me what I wear when I'm not working."

coming properly dressed

"Coming to a meeting properly dressed can be just as important as the presentation itself."

Olle Söderberg is a business coach. During his long career, he has overseen brands such as Volvo och SEB.

Olle Söderberg, Business coach.

preparations

"A meeting or an opportunity to party can come unexpectedly. It's important to be prepared."

i have to keep up

"My guests are some of the most well-dressed men in Sweden. I have to keep up with them."

Leif Månsson is the maître d' at Riche / Teatergrillen in Stockholm. He is one of the most famous people in the Stockholm restaurant world.

Leif Månsson, Maître d'.

enjoy the quite

"There is a constant party going on around me. When I get home after work, I like to gather those closest to me, enjoy a nice dinner and the peace and quiet."

Leif Månsson, Maître d'.